If One is Good...

This kind of goes along with the "revolving door" syndrome in network marketing. It is the idea that if "one is good, two or more are better".

Now I'm a firm believer in multiple streams of income -- it's only smart to not have all one's eggs in a single basket. But being involved with more than one network marketing company at a time can spell trouble. Why?

For one, it's dollars; here's a way to look at it.

With most companies you will either have an autoship or a required volume per month. Let's call it $50.

Now you have to advertise your business. Buying leads, placing ads, setting up an AdWords campaign, setting up an autoresponder for the leads...let's call that $200 a month.

All together, that is $250 a month. If you plan on participating in more than one plan, one of two things happen. You either double or triple your monthly expenses OR you have to cut expenses somewhere. That somewhere is typically advertising.

When you first start a network marketing business, you should go all-out in advertising your first month or two. You are a new business, so people won't know about you unless you tell them. Whether that is calling people on the phone, advertising in newspapers or setting up an online campaign, you have to get the word out. The more you advertise, the faster your results. Plus you won't face the end of your first month saying "no one signed up and no one bought".

And I have to tell you -- good exposure isn't cheap. At least not at first.

If you have the dollars to double and triple your monthly expenses, that may be one thing. But most of us can't afford that at first. And even if you can, it's best to know one program inside and out before even thinking of adding another one to the list.

Don't hide your new networking business under a rock. And don't sacrifice advertising dollars by joining more than one program at a time.