My last post was on autoresponders, so this one is on newsletters, which are a perfect combination.
You've captured your opt-in leads using an autoresponder. You've sent the prospects your initial information on the product/service/business. You know you need to keep using the autoresponder, but that you can't just keep talking about your business. What do you write about?
How about a short newsletter? Something that would appeal to the prospect. If the reader initially came in by an ad for one of your products, you can talk about other benefits. For example, I market a vitamin B12 product. Maybe one newsletter would be on how to get more B12 in your diet. Another might be symptoms of a B12 deficiency. A third may be about recent research on B12 and the heart. There are many topics related to B12 that I could discuss.
Don't constantly mention your product or business. Sure, drop in information every so often, but work it in naturally. You do not want your prospect to feel like they are just reading an ad (where is that "unsubscribe" link...)
How often to send out the newsletter? That's really up to you. If it's short (takes less than a minute to read), you could send it out weekly. If it's more of an ezine-size, you might consider every other week or even monthly. Don't go any longer than a month, though, or people will forget about you and hit the "unsubscribe" link.
Always, always put a link to your product and/or opportunity in your signature! You never know when the "right time" will come over your prospect, and they won't want to wait!
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