Advertising your business is both easy and complicated. It's easy once you hit upon some ads that work for you. Complicated because finding the ideal mix for you business can be an involved process.
First, each business is different. Some are mostly online, some mostly offline, and many a mixture of the two. That will effect your advertising up to a point.
If your opportunity is mostly online, it makes sense to advertise there. For the most part, that's where your customers and prospects will be. There are AdWords, ezine advertising, online classified, email (non-spam) just for starters.
But even if your business is mostly online, do consider offline advertising too! Here's why:
Some of your customers and prospects may be online a great deal, but they may not actively be searching for your products or opportunity. If your online advertising is directed at specific groups, you may be missing a large part of your potential audience. Widen your scope!
One way is simple -- magnetic signs for your vehicles. Easy, relatively inexpensive. While it may be subtle, there are an awful lot of people who will see it over the course of weeks and months.
There is always an ad in the newpaper or community paper -- tried and true. You don't need anything fancy, especially in the beginning. Don't forget about print magazine advertising too!
Hand out business cards. Don't push them on people, but if the subject naturally comes up, give them away. And one of my favorites -- if you still have bills you pay with a check through the mail, enclose a business card there too!
Those are just a few ideas. The point is that you are putting your ads in front of people who may be looking for your products or opportunity...but just didn't realize it until they saw you ad!
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