Tuesday, April 11, 2006

What's Your Marketing Plan?

So, you have a network maketing business. That's great news, but I have to ask you something:

What's your marketing plan?

I know, I've fallen into the same trap in the past -- "build it and they will come". Hey, I've got these great products and a fantastic plan -- why would't people beat down the doors to shop/join? Weeellll, it just doesn't work that way!

Now don't say, "I don't know how to create a marketing plan". Nope, that doesn't cut it. A marketing plan can be as simple as writing down monthly goals and budgets. How much is your monthly marketing budget? $10, $50, $100 or more? Write it down.

If you've been running some advertising and/or buying leads, you have an idea what works for you. Dollar for dollar, where do you get the best ROI (return on investment)? Where is your worst? Move money from your losing plan into the winner!

If this is your first month advertising your new network marketing business, first check with some of your upline and see what they can suggest. They've already done marketing for the opportunity and can give you some guidance. Remember, your upline has a vested interest in your success!

Naturally your goal is to spend less in marketing than what you get for your check. But be aware that in the first several months, you will very likely spend more on advertising and buying leads than you will see in sales. Just make sure you know exactly how much you can spend and then track your results. After all, when you develop a winning marketing plan, you want to be able to repeat it!

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