Need Leads?

Leads are the heart and soul of the network marketing business. After all, once you've spoken with all your family and friends (if you decide to do that), you need to find new people to present your business to. If you don't, your business eventually dies.

How can you do that? You will have to either buy or create your own leads. Or a combination of the two.

Leads can be for your product or service, or they can be for your business opportunity. In this particular post, I am covering buying your own leads.

There are different kinds of leads:

• Opt-in email: These people have recently answered an ad for more information about a home based business. They have also verified their interest by clicking on another link (sent to their email address) to confirm their interest.
  
• Opt-in email surveyed: Same as above, except they have also answered a survey about what they want out of a home-based business.
  
• Phone verfied: They have responded to an ad for a home-based business and have received a follow-up call to verify their interest.
  
• Phone verified surveyed: Same as above and they have also completed a home-based business survey. You should see their response to the questions.
  
• Real-time: These leads have answered a survey and almost immediately after they have hit "Enter" they are referred to your offer or autoresponder (varies).
• Semi-Exclusive: You will be asked what business you are promoting and the leads you receive will not have been sold to anyone else in that opportunity. Normally very fresh leads.
  
• Exclusive: These leads are very fresh and are not sold to anyone else, period.
  

Obviously, exclusive leads are the most expensive. Opt-in email lists are the least expensive.

Both can be good...and both can be bad. It depends on the quality of the leads. If the leads are old, the people can forget that they opted-in or completed a survey. Therefore, the fresher the leads the better. 24 to 72 hours is best...unless you can get real-time!

You do not want any leads that are not at least opt-in! That is called spam! And spam is bad!

There are bulk leads available, generally older than 7 to 14 days old. Naturally these leads are even less expensive (you get more emails for less money). The downside is these leads tend to be much less responsive.

There are also lead co-ops that let you get very fresh exclusive leads for a discounted price to co-op members.

What are so other non-co-op lead services? I've heard some good things about the following:

JungleLeads
Real Time Leads
Opt-in MLM Leads

That's a start. Go to one or more of the search engines and type in "mlm leads" and you'll see some other organizations.

If you are serious about your business, you need a constant supply of leads. Whether your leads are purchased or you make your own by other methods (advertising, personal contacts, etc.) the leads are your lifeblood. You have to decide what is best for you, not to mention what your budget can handle at first. Do your research and make your choices.